About Lost in Florence


Lost in Florence celebrates the unique and independent places in the city of Florence, Italy. The slightly hidden, less touristic, more authentic discoveries: wine bars, café joints and places for the perfect meal; artisan shops, boutique hotels and much more. Whether you live in Florence or are visiting for a few days, Lost in Florence has many discoveries waiting just for you. 

Now we have expanded to include cities outside Florence but with the same philosophy: boutique and unique offerings to discover the true essence of a city. Often the best travel experiences we have are when we take that little back street and get lost... in the most adventurous sense. This website is an alternative travel place to gather the right information for you to plan your perfect stay... plus meet some local artisans on the way.

About Nardia Plumridge

A journalist by trade, adventurer by nature, Nardia lives in Florence having been raised in Australia and educated in London. Passionate about travel, food, wine and authentic experiences, she created the 'Lost in' concept one summers day walking down a sun-drenched street in Madrid. Her aim is to uncover places for you to experience the true essence of what a city has to offer and give you the information to create your own adventure – are you ready to be Lost too?

All content on this website is original; we interview shop owners and take our own pictures to create a magazine style website for your reading pleasure. Each article has a link to the venue or contributor’s site, should you wish to discover more of their talent.

Like what we do and want to get in touch? Email ciao@lostinflorence.it

All content, text, and images on Lost in Florence is protected by copyright © Nardia Plumridge. All rights reserved. Content is not to be reproduced, copied, edited or used in any way without prior written permission.