Meet VIAJIYU (pronounced vee-uh-zhoo), a concept shoe brand in Florence. If you love kicking off your heels, this is your shoe lover′s dream.
VIAJIYU specializes in flats made in Italy, which are made to order from only local materials. It′s the epitome of slow fashion and fewer, better things. VIAJIYU believes every woman needs one fabulous pair of flats. VIAJIYU′s founder, Nicole Still, is a seasoned traveller. She has lived and worked on four continents and once called New York and Sydney home before relocating to Florence in 2014.
VIAJIYU offer two options
The ready-to-wear, instant gratification option means you leave with shoes on the same day. Or, you can design your perfect flats. Your made-to-order shoes will take about 4-6 weeks, and shipping is free worldwide. VIAJIYU uses the same factories and materials as the world′s most sought-after luxury brands.
There are 25+ forma (shapes) to choose from, including flats, wedges, sandals and booties. Plus, leather and vegan options are available in every colour and finish imaginable. They use leather and textiles from the best tanneries and mills in Italy. Each style is customized to your style and individual foot shape (I′m a ‘Como’ girl). Walking the streets of Florence in a pair of VIAJIYU is akin to wearing a perfect glove for your piedi (feet).
Watch this how-to video on the VIAJIYU experience.
VIAJIYU′s founder, Nicole, believes: “Shoes create stories. Shoes make people happy. You can walk a thousand miles in an amazing pair of shoes.” At VIAJIYU, there are rows of happy tales waiting to happen. Go see for yourself.
Photo © Olga Makarova
